Allan Klassen brings over 35 years of experience as a successful homebuilder, business owner, and senior executive — culminating in his role as Chief Experience Officer at Brookfield Residential. His career has spanned every facet of the homebuilding industry, from launching and growing award-winning homebuilding companies to leading large-scale operations across North America.

As the founder of ClarityQuest Leadership, Allan now focuses on advising CEOs, senior leaders, and executive teams — helping them gain clarity, strengthen alignment, and execute with purpose. His services include executive coaching, strategic planning facilitation, leadership development, customer experience transformation and keynote workshops.

Allan’s unique perspective as both a former business owner and executive leader allows him to connect deeply with industry professionals. He understands the complexities of running a homebuilding company — from market cycles and operational pressures to building high-performing teams and delivering exceptional customer experiences.

Through ClarityQuest, Allan helps leaders in the homebuilding industry elevate performance, simplify decision-making, and lead with intention in today’s competitive landscape.

Learn more at www.allanklassen.com