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Member Focus: National Sign Plazas (NSP)

Member Focus: National Sign Plazas (NSP)

Member Focus

The NSP Route Algorithm™: More Weekend Traffic, More Home Sales.

Even in a housing boom, new home search and discovery is driven by your weekend programs. The NSP Route Algorithm™ delivers your message through your weekend sign strategy by guiding home buyers through four stages of discovery.

  1. Develop the link between your brand’s digital marketing and your physical presence in the market.
  2. Direct the audience from origin points like freeway exits, shopping centers, and key intersections to your office.
  3. Qualify the audience along the route with filters like price, offers and calls to action, unique selling points, etc.
  4. Connect emotionally with qualified buyers through aspirational lifestyle cues.

We drive more of the right buyers to your sales office. Explore the NSP Route Algorithm™ ->

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