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Member Focus: Unscripted Interior Design

Member Focus: Unscripted Interior Design

Member Focus

HRI Design is now Unscripted Interior Design

After more than three decades of award-winning history, HRI Design has a new name, a new identity and a continued commitment to never sit still—introducing Unscripted Interior Design. When Kari Armstrong acquired HRI from Hillary Reed 14 years ago, with it came an opportunity to bring her lifelong passion for interior design to life in ways that move people to feel, and to connect.

With work spanning the nation, there is no set approach or design aesthetic easily identifiable as coming out of the commercial, custom residential, or model merchandizing studios at Unscripted. And they like it that way.

“Unscripted” tells the greater story of where the company has been, and where it’s going. More importantly, the name promises to better serve clients—opening doors to new markets, new areas, and new ventures.

The creative hearts and minds at Unscripted challenge themselves to expand their range, have a little fun, listen more deeply, ask curious questions, and well, go off script. Not taking themselves too seriously, they are determined to make the world a more beautiful place.

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